@midtownuniform A quick online search for the Patagonia vest soon throws up the sort of thing it now seems Patagonia do not want to be associated with; tech and finance bros. The vest has become so synonymous with Silicone Valley tech types that it is now referred to as the midtown uniform, with a thousand … Continue reading Judging Humans By Their Covers
Category: Psychology
What is Fashion Psychology
Hello all, I realised I launched this blog without first explaining what Fashion Psychology even is. So let me provide you with some brief information to help you contextualise my current and future posts. What even is Fashion Psychology? Currently there is not a single agreed upon definition of Fashion Psychology, the governing body that … Continue reading What is Fashion Psychology
Deliberate Dressing
“If one is to consider the frivolity of clothes, then consider we live our lives…in clothes” Keenan, 2001 Who remembers those little paper dolls with the tab clothes? They would come in a book and you would cut or pop them out and fold the little paper tabs over their shoulders and … Continue reading Deliberate Dressing
Pre Fashion Week Thinking: Fashion and Psychoanalysis
With London Fashion Week (LFW) less than a fortnight away, we’re all excited to see what treats lay in store, presented to us in metaphorical bows of silk, chiffon and lace from our favourite design houses and high street brands. Increasingly people are stopping to consider the psychology of fashion e.g. what it says of … Continue reading Pre Fashion Week Thinking: Fashion and Psychoanalysis
The Fashion Psychologist 